Web Search Techniques is a Vancouver internet marketing company that helps websites to rank well in the most important search engines. We don't use any deceptive techniques or dirty tricks that down the road will get your website penalized by search engines.
Web Search Techniques doesn't practice any of the following:
- hidden text - placing text that includes keywords on the page with the same color as the background may harm your rank. Your visitors cannot read this text but the watchful eye of search engines will recognize the trick and expel those pages.
- hidden links is another technique used to trick the search engines. Since links are a very important part of the Search Engine Optimization one of the tricks is to create links intended only for the search engines and made them invisible for the visitors.
- creating page and sites that duplicate content
- cloak pages (showing different pages to the search engines than to the site visitors)
- providing inbound links from link farms or link exchange sites
You may get away with these tricks for a while, however:
- you may draw Google's attention, get penalized and removed from the index
- a competitors may find out and report you to the search engines
Would like to find more information about submitting, indexing, ranking etc.? Take a look at Google Webmasters.
If you want to have an idea how Google's algorithm works, read "The Anatomy of a Large-Scale Hypertextual Web Search Engine" by Sergey Brin and Lawrence Page, founders of Google.
"Another intuitive justification is that a page can have a high PageRank if there are many pages that point to it, or if there are some pages that point to it and have a high PageRank. Intuitively, pages that are well cited from many places around the web are worth looking at. Also, pages that have perhaps only one citation from something like the Yahoo! homepage are also generally worth looking at. If a page was not high quality, or was a broken link, it is quite likely that Yahoo's homepage would not link to it. PageRank handles both these cases and everything in between by recursively propagating weights through the link structure of the web.
Anchor TextThe text of links is treated in a special way in our search engine. Most search engines associate the text of a link with the page that the link is on. In addition, we associate it with the page the link points to. This has several advantages. First, anchors often provide more accurate descriptions of web pages than the pages themselves. Second, anchors may exist for documents which cannot be indexed by a text-based search engine, such as images, programs, and databases. This makes it possible to return web pages which have not actually been crawled.
Aside from PageRank and the use of anchor text, Google has several other features. First, it has location information for all hits and so it makes extensive use of proximity in search. Second, Google keeps track of some visual presentation details such as font size of words. Words in a larger or bolder font are weighted higher than other words. "